Flux Restaurant

About Project

The Agua design team began with an analysis of the existing restaurants brand architecture to understand how each facet of the business was represented. The brand required a strong and recognizable symbol but this had to be balanced with a level of differentiation between key players in the market place. However, after this initial evaluation it was clear that the differentiation was in fact a there, and that brand identity was the right solution. In addition, a key part of the brief was to create an identity that maintained flexibility so new brand products or sub brands could easily be incorporated into the brand family.