Helen C. Washington Foundation

About Project

HWC worked side-by-side with Agua Design Studio to build an experience that expressed unity during the month of January to bring awareness of unity and equality within the community. Informed by extensive dialogue and our quantitative research with HCW, we built an experience that’s infused with HCW’s friendly and approachable personality, featuring light hearted imagery the gave sentiments of the meaning of the day, personalized messaging, and streamlined navigation for the people who see the posters in the open or may drive by it.