For the Jellifysh agency case study we started from a strategic platform, using a prototypical process involving building the creative idea with an iterative journey approach. Expressing the values of the new creative paradigm, we then gave shape to the agency’s desires by translating them into a seamless and modern design. We devised an ad campaign that was created came from the vehicles name the Datsun Redi-Go. The team came up with the tagline Redi-set-Go from because the car can take you on an adventures as soon as you step in. We used the features of the car that displayed it best qualities which are its speed, strength, and style.